One definition, everywhere
Which order states count as revenue is configured once and applied by every screen and every export.
Revenue, best sellers, conversion, retention, seasonality, promotions, catalogue hygiene and where orders are stuck — computed once, so two screens never disagree about the same month.
Which order states count as revenue is configured once and applied by every screen and every export.
If cancelled orders were dropped from a figure, the figure says so — a zero that hides three cancelled orders is not an answer.
Retention says how long each cohort has had to come back, so a recent month does not read as a collapse.
Who writes the most offers and who converts them. Which vouchers cost the most. Which products have no image, no EAN or have not sold in a year. The reports people avoid building because they are tedious.
| Product | Units | Orders | Revenue |
|---|---|---|---|
| Colier argint Delicate 20 Pearls | 40 | 39 | 8,605.67 |
| Sterling Silver Bracelet Summer | 56 | 55 | 7,367.92 |
| Cercei argint Double Glow gold | 28 | 28 | 6,370.10 |
Four questions that used to take an afternoon and a spreadsheet.
| Person | Written | Accepted | Value |
|---|---|---|---|
| Dana | 24 | 11 | 18,420.00 |
| Tudor | 19 | 9 | 14,905.50 |
| Elena | 12 | 7 | 9,110.20 |
Usually because of which order states count as revenue. That is configured once here and applied everywhere, and every figure says what it excluded.
Any list can be exported as a CSV, and the export says plainly when it is a partial one rather than the whole set.
It is as trustworthy as your cost data, and it says so: every profit view reports what share of revenue had a real cost behind it rather than an assumed margin.
Tell us about your shop and we will set up an instance for you. You will be looking at your own products, not a demo dataset.